Last week I had a coaching call with Sally, a new client with a 2-year-old fashion blog.
I asked how she was making money with her blog and she replied "ads". So, just like Dr. Phil, I asked "And how's that working for you?"
She went on to say that in November, she had 83,132 visitors and made $194 from Google. You didn't read that wrong - about 83 THOUSAND visitors were stopping by her blog monthly and from that, she was making about $200... A MONTH!
The Last Thing You Should Do
Here's the deal:
...putting advertising on your site to make money is the last thing you should do.
Ads make your site look uninviting and pay you practically nothing until you have close to half a million views a month...and how long is that going to take? They slow down your site and keep your visitors from signing up to your email list.
So:
...what's the bottom line?
Give It Up
[clickToTweet tweet="Give up the ads and start selling your own product, service or course." quote="Give up the ads and start selling your own product, service or course."]
Bloggers that create their own eBooks, teach their own courses or offer one-on-one coaching are making way more than they would make with ads.
Want to know the best part?
If that product, course or coaching solves one of their readers' main problems, then they make a lot more.
How To Have A Successful Blog
This is the formula I teach my clients...
- Great content plus
- Free traffic plus
- A strong offer equals a profitable blog.
You've already been creating great content and you are building up your traffic every month.
Now you might be wondering:
Just how do you create a strong offer?
By listening to your audience - on blog comments, social media and your own reader survey questions - and building what they already want and need.
Here are some examples of strong offers:
Freelance Services
Corinne offers small businesses freelance writing for blog posts, articles, eBooks, and press releases.
Coaching
Tor sells one-on-one coaching so his entrepreneurial clients can set goals, save time and increase their results.
Consulting
Kyla is a business coach and digital strategist who offers business strategy consulting to passionate, dedicated entrepreneurs.
Services
Jane makes her clients' best-selling authors without them having to even write the book.
Brandon prevents WordPress headaches by providing WP support and maintenance for his blogger clients.
Membership Program
Daniela sells a blogging membership program called Have Your Cupcake.
Courses
Dre offers solopreneurs a DIY course plus has a one-on-one branding mentorship, freelance design services, and an eBook.
All of these bloggers have a profitable, successful blog with strong offers...
...offers that makes them money month in and month out.
The Truth About Making Money
Ads are not going to be the answer to making money with your blog.
Instead, focus your efforts on selling your own products, courses, and services.
And if you need help to get started, the Make Money With Your Blog Now course starts in February. Click on the button below to get notified before it launches.
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